Keeping your Toyota running smoothly in Alberta requires routine maintenance. That means regular service appointments and care from mechanics that know your vehicle best. At Mayfield Toyota, we understand that life gets busy. Bringing your vehicle in takes time and costs money.

What may seem like a lot now might actually save you thousands of dollars down the road. And if you ever decide to trade your Toyota in for a newer model, you will get a far better return on your investment with a well-cared vehicle that has a long history of regular service appointments.

5 Reasons to Maintain Your Toyota Vehicle

#1 Keeps you safe. A well-maintained vehicle is a reliable one. With regular oil changes, filter replacements and routine servicing, you can feel confident your vehicle is up to the task. This is especially important during winter when an unexpected breakdown can leave on the side of the road in the cold.

#2 Keeps your trade-in value high. If you decide to trade into a newer model Toyota in a few years, your vehicle will be appraised at a higher value if it is well maintained. This is especially true if you keep an organized record of all your appointments.

#3 Saves you time. Unexpected breakdowns are almost always a result of neglected systems in your car failing. Breaking down on the side of the road can cost you hours of your day, calling a tow-truck, missing work, etc. With service appointments, you decide when to bring your vehicle in.

#4 Your car runs longer. Take care of your Toyota and your Toyota will take care of you. The Toyota brand is synonymous with reliability for a reason. When well-maintained, these engines were built to last decades.

#5 Saves you money. Changing your oil and air filter are relatively affordable. Having to replace entire systems in your engine because of neglect can cost thousands of dollars. While it might seem like a lot now, regular service appointments help you avoid those hefty bills down the road.

Servicing at Mayfield Toyota Just Makes Sense

Mayfield Toyota celebrates its 20th anniversary this year, and what a journey it’s been. Over the last two decades, we’ve watched proudly as Edmonton has grown into the thriving and diverse community it is today.

When owner Jim Jiwani first opened the doors back in 1998, we were on the outermost edge of the city; just a small Toyota dealership driven to be different. Edmonton is now home to over 900,000 people and what was once considered the outskirts on the west end, is now a bustling business centre in the heart of Alberta’s capital city.

As Edmonton has grown rapidly over the years, so too have we. Today, Mayfield Toyota houses a 7,500 square-foot showroom showcasing the entire new Toyota lineup. We’ve also expanded our state-of-the-art service centre to over 50 bays to accommodate our guests more efficiently.

Over the years Mayfield Toyota has also garnered a few honours we wear proudly.  Most recently, we were recognized as being Toyota Platinum Certified, a distinction only 3% of all Toyota dealerships currently have. That means we offer the highest level of customer service across both new and used sales, parts and service.

Driven to Be Different

As is the case with any industry, our team has seen a lot of change throughout our tenure. For some, careers have been born and blossomed here. For others, Mayfield has been a proud stepping stone along the way. Today, Mayfield Toyota has over 200 employees under our roof, all working hard to deliver a car-buying experience that is second-to-none.

And while some faces around the dealership have changed, there are a few that have been with us since the beginning, including General Manager David Friesen and Fixed Operations Manager Lester Paproski. General Sales Manager Frank Paonessa joined them 12 years ago and together, they’ve developed a management style and friendship that has helped Mayfield Toyota become what it is today; a place Albertans can rely on for trustworthy automotive sales and service.

Beyond all of this, it’s our customers who’ve have remained with us over the years that we attribute every last success to. We would not be where we are today, 20 years later, without the loyalty of our Mayfield Toyota family.

Thanks to everyone who has purchased a car with us over the years, came in for a service or just popped by to say hello. It is because of you that we are able to celebrate this milestone, in a city we are so proud to call home. We look forward to another 20 years of growth and success.

David Friesen

Your Favourite Memory at Mayfield: The memory of all the staff and customers throughout the years that I have had the pleasure of meeting.

Why You Love the Store/Team: I have worked with Lester and Jim for over 20 years.  I have worked with many others for over 10 years.  They aren’t just co-workers, they are like a fun dysfunctional family that make it fun to come to work every day.  I have been lucky enough to get to know many of them as much personally as professionally.  They are the real magic of what makes Mayfield Toyota great.

What You Love About the Toyota Brand: I have loved Toyota since the first time I saw an MR2.  It was always my dream car and Toyota has been my favorite brand ever since.

What Excites You About the Future: Knowing that Toyota is the world leader in delivering quality vehicles that excite consumers and that I have the best team to work alongside, how can I not be excited about the future.  There really are no limits to where we can grow to.

Frank Paonessa

Your Favorite Memory at Mayfield: My favorite memory is having my family participate in the fundraising events that we’ve been associated with. On Father’s Day, my entire family came down to help run the water station down at Laurier Park. Another event that I did with my daughter Kennedy was volunteering at the Mustard Seed around Christmas. It’s something that I’ll remember forever.

Why You Love the Store/Team: Working at Mayfield is really not like work. I’ve spent more time with Dave and Lester in the past 16 years than I have with my family so I guess they’ve become an extension of my family, brothers really. We’ve traveled together, shared a thousand meals, laughed countless time and have even shed some tears. There is no other place I’d rather work and certainly no other people I’d rather work with.

What You Love About the Toyota Brand: Over the course of my career in the auto business, I have been offered quite a few jobs but one of the factors that always come in to play is I don’t know if I could represent another brand. I believe in the quality, and I’m proud to put my name behind it. It’s a product I feel good about selling to my friends and family, that means something.

What Excites You About the Future: That’s really a two-part question. The future with the Toyota brand is so exciting. Toyota is certainly a world leader in terms of technology and will be pioneers in directing where the car industry goes next. Some pretty exciting things on the way.

Here at Mayfield, the future looks great as well. We are talking about a big renovation in the near future. We talk about getting bigger so we can handle all of our customer’s needs but also staying small enough to make it intimate. We want to make real connections with our guest and you can lose that in an oversized dealership. What excites me the most is really the people. We’ve surrounded ourselves with a great bunch of people who are all pulling together from all departments to make Mayfield a great place to buy and service your vehicle

Lester Paproski

Acceptance of the Privacy Policy

Thank you for visiting our website, provided by Magnetis Auto. Because your privacy is important to us, we believe that it is pertinent to inform you regarding the type of information we collect, how we collect such information and for what purposes and how we protect your information. We also wish to provide you with additional information on our practices, particularly with regard to third-party sharing. In order to offer our products and services, we must collect, update, use, disclose, combine and otherwise process your personal information. We may also share your information with our affiliates and certain service providers (including Magnetis Auto and others, if applicable). Unless applicable law indicates the contrary, we will only use your personal information in compliance with this Privacy Policy.

Types of information we collect

Personal information: this is information that you provide to us when filling out a form or when speaking to us, whether by telephone, in person or via live chat. Such information may include the following: address, name, driver’s license information, telephone number, insurance information, professional background, financial information to determine solvency, types and models of vehicles you own or that you drive to our dealership, information on vehicles you have purchased and the service and repair records of your vehicle or vehicles.

Non-personal information: this includes demographic, statistical and aggregate data. This information does not specifically identify the individual.

Information on the use of our website: this includes your logon information, IP address, browser type and version, time zone settings, browser plugin type and version, operating system and platform, and details regarding your usage.

Non-personal details regarding your website interfaces: this includes full URLs, clickstream with date and time, products you have viewed or searched for, page response times, download and upload errors, time-on-page, page interaction information (clicks, mouseovers, scrolling), off-page browsing methods and the telephone number you use to call us.

Collection of information

Online. When you create an account on our website or access that account, we may ask you to provide your username, password, email address and telephone number, as well as information on your payment card, your product preferences, your purchase history, etc.

When you sign up on our website or at one of our locations to receive marketing communications from us, you provide certain personal information, including your email address and telephone number.

When communicating with us by telephone or email. When you contact us by telephone, whether to request products or services, ask for information, report a problem with our website or file a complaint, regardless of the recipient, we collect the content of these communications, as well as any additional information on the communication method used, for example, telephone, SMS, email, live chat or social media platforms.

Through loyalty and rewards programs (whenever such systems are in effect). When you sign up for a loyalty or rewards program, we collect certain information, such as your name, email address, telephone number and mailing address. We may also request information when you participate in a sweepstakes or promotion that we sponsor.

Through Google Analytics. We use Google Analytics (web analysis services provided by Google, Inc.) to track traffic and usage trends. Google Analytics sets a cookie to evaluate your use of the website and collect anonymous information that does not identify individual users. The service then stores this information on servers located in the United States. Google may also transfer this information to third parties, either when required by law or when such third parties process information on behalf of Google. Therefore, you give your consent for Google to process data related to you, in the manner and for the purposes described above. Google Analytics uses its own cookies to store information, including the time that the visit took place, the webpage from which the visitor accessed the website and whether the visitor has previously used the website.

Certain browsers offer the option of disabling this type of cookie. You can also install the Google Analytics opt-out browser add-on to prevent Google Analytics from collecting information on visits originating from your browser. Learn more.

Facebook conversion tracking pixel The Facebook pixel collects data anonymously. Facebook then records and processes this information. Facebook may be able to relate the data to your Facebook account and use the information for its own advertising purposes (in compliance with the Facebook Data Policy). Ultimately, Facebook has control over the information collected through Facebook Pixel. However, it is possible to disable cookies and Facebook Pixel in your Facebook account settings.

It is possible to configure the settings of your browser or mobile device to control the information we collect. However, this may prevent you from accessing certain features and services on our websites or other online and mobile services. You can also configure your email options in order to prevent the automatic upload of images that may contain technologies enabling us to know if you have viewed our emails.

There are certain additional technological methods that enable you to limit the ability of advertising networks to track your activities on our website. Deleting browser cookies may cancel your opt-out preferences; therefore, you should use these tools periodically to ensure that your preferences are up to date. To register your preferences with participating online advertising networks, please visit the following websites:

• What is Interest-Based Advertising?
• Webchoices Browser Check
• Opt Out of Interest-Based Advertising

Please note: if you register your preference to opt out of personalized advertising with all of the aforementioned networks, you may still receive online advertising from us on other websites or applications; however, these advertisements will not be personalized to reflect your interests.

Use of information

We collect, use and share your personal information for the following purposes:

• To provide you with information, products and services that correspond to inquiries and requests you have made as a client or potential client
• To facilitate management of your purchases, leases, warranties and maintenance programs
• To fulfill our obligations and enforce our rights stemming from any contract we may have with you
• To comply with legal requirements
• To inform you of any modifications made to our website or to any product or service we offer or provide through it
• To facilitate handling of your credit application for the purchase or lease of a vehicle
• To keep our customer service files up to date
• To inform you of any warranty, product recall, customer service campaign or reviews in relation to the products and services that we offer and you utilize
• To conduct sweepstakes and promotions you participate in
• To protect against fraud or errors in relation to your account with us
• To enforce our legal rights and compliance with our terms and conditions
• To meet legal and governmental obligations
• To fulfill internal commercial purposes
• To perform targeted marketing (see below)

We use tracking tools to collect information on your online activities and your use of our website and social media accounts to arrive at a better understanding of your interests and marketing preferences so that we can offer you relevant advertisements that correspond to your activities and interests. This enables us to improve our website, products, services and marketing strategies in order to offer you a better customer experience. In that regard, collecting information enables us to do the following:

• Track and understand the effectiveness of our advertisements
• Offer you relevant advertising
• Understand your needs and preferences as a client or potential client
• Perform market research and aggregate your data in such a way that you are not personally identifiable so that we can analyze trends and prepare reports

Information sharing with third parties

We may share your personal information with our affiliates and other companies within our business group, our promotional partners, social media, third parties that provide services for you or for us, such as Magnetis Auto, which developed and operates this website, or other third parties, as necessary for properly carrying out our activities or for complying with a legal obligation.

Depending on the circumstances and only after obtaining your prior explicit authorization, we may share certain information about you with the automaker or any financial institution involved in your acquisition of a vehicle. Please note that each of these establishments defines its own privacy policy; therefore, we waive any responsibility with regard to such policies.

In addition to making any disclosures to which you have consented or given authorization through the terms of this Privacy Policy, we may transfer your data, including your personal information, to third parties, under the following limited circumstances:

• When you have expressly consented to sharing the information
• When the information is anonymous (the individuals cannot be personally identified)
• When you choose to make the information indexable by search engines, to share it or distribute it to other people or to make it otherwise accessible to the public
• To comply with any law, regulation, legal procedure or enforceable government request that is applicable within or outside of your country of residence whenever we have a bona fide reason to believe that it is required by law
• To enforce this Privacy Policy or the terms and conditions of a contract, including the investigation of any violations thereof
• To detect, prevent or address fraud, security issues or technical problems, to protect our operations or to protect you
• To protect our rights, property and security, as well as yours and those of the public
• In the context of an acquisition, merger, change in leadership, loan financing, reorganization, sale of assets, bankruptcy or any other change in the structure or statutes of our company
• When it is necessary in the course of performing the requested services or providing the requested solutions, or as appropriate in the context of a legitimate need

Protection of your personal information

We implement every possible measure to minimize the risks of damage resulting from the collection and sharing of our clients’ personal information.

We maintain and protect your personal information through the implementation of reasonable security regulations. We will delete your personal information once it is no longer necessary or relevant, in accordance with legal requirements regarding data storage. Your personal information may be stored and processed both in and outside of Canada.

We maintain protection protocols, including the observance of data security regulations, in order to ensure the confidentiality of your personal information and prevent its use for any purposes other than those we have indicated. Please note that, despite these efforts, no security measure is infallible and no system is impenetrable. We regularly review our collection, storage and processing practices in order to prevent unauthorized access to our systems. We limit access to your personal information to personnel, affiliates and service providers who need such information to fulfill the indicated purposes. Anyone who has such access is subject to strict obligations of confidentiality.

Please note that you are solely responsible for ensuring the confidentiality of any passwords related to your account. You can improve the confidentiality of this information by using complex passwords that you do not reuse on other websites.

We only retain your personal information for the amount time that is required by law or for the amount of time that is reasonably necessary or relevant to fulfill the purposes that are indicated when you provide such information or to fulfill any new purposes that have been identified and to which you have subsequently given your consent.

Your personal information may be stored, processed or otherwise used by West Edmonton Mall Toyota or on its behalf, both in and outside of Canada. If a service provider for our dealership is located outside of Canada, your personal information may processed and stored in a country whose laws are different from those of Canada and in which the government may have the ability to obtain access to your personal information by virtue of such laws. At this time, the dealership, the makers of the vehicles that are sold here and their service providers may store, process or otherwise use your personal information in Canada, the United States (and elsewhere, if applicable, in Japan for Japanese brands, etc.).

We are committed to ensuring the confidentiality and integrity of your personal information. We have implemented appropriate physical and technological security measures, as well as procedures designed to prevent your personal information from illegal disclosure or from being lost, utilized, modified or consulted in any unauthorized manner. Examples of such measures include restricting access to our offices, training our personnel and utilizing passwords and well-defined internal policies and practices. We also use Secure Socket Layer (SSL) encryption technology in all areas of the website where your personal account information is required. This means that your computer encrypts the information you submit to us through the website, and we then decrypt it on our end. We also maintain your personal account information and transaction history behind an up-to-date firewall.

Retention of information

We retain your personal information for as long as necessary in order to do the following: 

• Provide the products and services you have requested
• Communicate with you regarding a purchase or inquiry you have made
• Manage your preferences and the rights you have exercised in compliance with this Privacy Policy
• Enable you to maintain an account with us
• Fulfill our legal and regulatory obligations and demonstrate our compliance with such obligations
• Settle disputes and enforce our rights and contracts

We may retain non-personal information for a longer period whenever such information has been sufficiently aggregated or anonymized. Once the retention period has ended, we delete the personal information, as established in our internal policies regarding data retention and deletion.

In order to support citizens for any concerns regarding the protection of their personal information, for any question or to file a complaint, it is possible to contact our manager.

Privacy Officer

• Name: Jacques Demers
• Email: support@magnetis.ca

Modification of the Privacy Policy

We may modify this Privacy Policy and repost it on our website, in which case we will send you an email or other form of notification. Upon receiving such notification, your continued use of our products, websites or services constitutes your acceptance of the modified policy. By providing your personal information or utilizing our products and services, our website, our social media or our online and mobile services, you are agreeing to the terms and conditions of this Privacy Policy as modified from time to time.

We reserve the right, at our discretion, to modify this Privacy Policy at any time as long as we notify you of such change. We may carry out such notifications by publishing a link to the new Privacy Policy on our website, by sending a link to the modified Privacy Policy to the address you have provided or by some other means. Any changes will become effective once we have notified you of them.

We suggest that you reread this policy periodically to stay informed of our commitments. Any use of our products, websites or services on your part subsequent to notification of changes constitutes your tacit acceptance of such modifications.

Other websites and services—third-party payment services

Our website contains links to other websites. We provide these links solely for informational purposes, and they may be subject to privacy policies and practices that are different from ours. If you click on a link to an external website, the third party will collect your personal information, which will be subject to that third party’s privacy policy, according to the information you provide. Prior to submitting your information on any third-party website you access through our website, please make sure to consult the privacy policies published therein. We have no control over or responsibility for the collection, use or disclosure of your personal information by such third parties.

West Edmonton Mall Toyota and its analysis service providers may use digital marker information to store all of the preferences you select, understand how you respond to marketing communications and improve the performance of online or mobile offers, making them faster and easier to browse. West Edmonton Mall Toyota and its advertising partners may also use this information to display future personalized advertisements from the dealership through certain advertising networks, even when you visit websites that are unrelated to ours, or through geolocation when you are near our establishment.

We may also use third-party social networking platforms (such as Facebook, Google, YouTube, Twitter, Instagram, etc.) to display advertisements based on the interests you have expressed in your interactions with us and to track how you interact with these advertisements.

Applicable law

The website is operated from city in the province of Quebec, Canada, or by Magnetis Auto on behalf of West Edmonton Mall Toyota. Any conflicts between you and us or Magnetis Auto shall be subject to applicable laws in Canada and the province of Quebec. Furthermore, you hereby agree to submit to the exclusive jurisdiction of the courts of the province of Quebec in the event of any legal action or procedure stemming from or related to the website.

Contact us

You can communicate with us at any time to discuss or update your personal information that we have on file or if you have any questions or concerns regarding this Privacy Policy. You can contact us at info@www.wemtoyota.com.

You may also unsubscribe or withdraw your consent to receive commercial email messages by using the unsubscribe option contained in the message or by contacting us.

Last modified on 09 February 2026.

Driving in Alberta during the winter can be an adventure. It can also be really hard on your vehicle, especially your brakes. There are all sorts of pitfalls you might come across — ice, sleet, slush, and snowdrifts, to name a few. With so many tricky surfaces to deal with, making sure your brakes work is the most important thing you can do.

There are certain factors that make winter especially tough on your brakes…

Frozen Water and Snow

Snow and water can build up in your brake pads and rotors. When the temperature drops below zero, that water can actually freeze inside your brakes, making them grind and squeal the next day. Eventually, once your brakes start warming up the water will melt and fix the issue. However, this back-and-forth creates a lot of wear-and-tear on your brakes.

Salt: Hate To Love It

Many cities including Edmonton put salt on the road in order to melt the ice. While this is great because it helps your tires gain more traction, it also wreaks havoc on the metal and rubber pieces of your vehicle. It also speeds up vehicle rusting, especially the undercarriage and parts around your tires.

One way to minimize salt damage to your brakes is to wash your vehicle underneath. Doing that every few weeks will lengthen the lifespan of your brakes. Check out our amazing valet & car wash services for the best results.

Rust Build-Up

Rust build-up on your brakes is inevitable, especially if you live in Alberta where rough winters are common. That rust can actually be the culprit of a lot of the squeaking noises you hear when it comes to your brakes. If you park your vehicle outside at night, moisture collects on the surface of your brake rotors. In the morning, you can feel that translated into your braking. While this isn’t necessarily bad in the moment, it can cause permanent damage over time.

How To Detect Potential Brake Issues

Sometimes just listening to your vehicle can make all the difference. When you get a chance, crack your window and listen when you brake.

IF you hear a squealing or squeaking noise, it usually is the first sign something is wrong. Pay attention and get your Toyota in to see one of our trained factory technicians right away. By getting your vehicle in early, you avoid bigger repairs down the road — saving yourself time and money.

IF you hear a grinding or growling sound, it could mean a much more serious issue. Typically, that type of noise means the brake pads are completely worn down and have begun grinding into the rotor. Not only is it bad for your vehicle and brakes (because there is no material left), it is very unsafe. Make an appointment immediately!

Remember…

If you hear a grinding or buzzing noise when you slam on your brakes, there’s a chance it could be your anti-lock brake system (ABS) — no need to panic. That is perfectly normal. However, if the brakes are squeaking or grinding as your drive, that signals more serious brake issues.

Edmonton Brake Checks

Are your brakes making a weird noise? Maybe you just want to make sure everything is in perfect working order before the next snow dump. Whatever the case, our highly-skilled and experienced service team is here to assist you with all your brake needs.

We are one of the busiest Toyota service departments in Edmonton — we pride ourselves on our ability to keep our guests satisfied and safe and keep their Toyotas running optimally for years to come. With customers across Alberta, including Spruce Grove, St. Albert and beyond, let us show you the Mayfield Toyota way. Book a service appointment online today!

BOOK SERVICE APPOINTMENT

Cleaning and Detailing

Regular service keeps your vehicle running like new. But to keep it in even better condition, and safeguard its value, give your Toyota the extra care it deserves.

Our Toyota Touch detailing specialists offer a choice of three service levels — Deluxe, Premium and Ultimate — each designed to help protect your investment.

Details Make the Difference

Protect your vehicle from the elements like sun, salt, water and sand using specially formulated chemicals for your Toyota. It’s the details that make the difference in our Toyota Touch products and services.

Request a service appointment

See Maintenance Schedule

With Toyota Touch, you can experience extra care including…

Hand washing & drying

of entire exterior

Power washing

of wheels, inner fender & undercarriage

Detailed interior cleaning:

vacuuming, deodorizing, shampooing, fabric protectant

Paint restoration & sealant

Engine compartment degreasing

Lubrication of locks & hinges

Service Details & Pricing at Your Toyota Dealer

Arrange a Toyota Touch visit now