Albertans are being increasingly diligent about hygiene in the face of the COVID-19 pandemic. That goes beyond personal cleanliness and also extends to their vehicles. Edmontonians want to know their vehicle is being handled with the utmost care when they drop it off for service.

At Mayfield Toyota, we take every precaution to ensure your vehicle is clean and germ-free while being serviced. When you wash your vehicle with us, your keys are handled with gloves, and we use a high-grade disinfectant called Toyota Touch, not just soap and water.

Toyota Touch Cleaner

Our Toyota Touch cleaner contains a fast-acting biocidal agent (the same stuff used in products like Lysol and hand sanitizer!) The active ingredient is an organic salt classified as a quaternary ammonium compound which is well known for its antimicrobial activity.

This antibacterial disinfectant is ideal for sanitizing steering wheels and shift knobs. It can also be used as a generic surface disinfectant. It’s a warranty certified by Toyota, so unlike with bleach and other home cleaners, you don’t have to worry it will harm your interior.

Read: COVID-19 Update

Happy To Serve You

We are proud to continue to serve our customers during these unprecedented times. We recognize how important it can be to have a running vehicle during an emergency.

Your health and safety are at the forefront of our decisions and we continue to implement the highest levels of cleanliness while supporting social distancing. Use our Express Service Pick-Up and Book Your Sevice Appointment Online to avoid contact with staff.

Read: 3 Essential Car Services You Shouldn’t Skip

 
We are thrilled to announce we have once again been honoured with the Toyota President’s Pride Award for 2019! This Toyota program recognizes the top Toyota dealerships in North America who show extraordinary commitment across a wide range of categories.
 
The categories that are taken into consideration include customer sales satisfaction, customer service satisfaction, vehicle delivery excellence, employee training and certification, and more. The President’s Award is the highest honor that can be achieved by a Toyota dealership!
 
 

Proud President’s Pride Winners

 
In our 21 years as a proud Edmonton nameplate, we have worked to listen to the needs of our customers. With a no-pressure sales environment, highly-trained service and parts team that goes above-and-beyond for our guests, we try to create a great experience inside our dealership for our customers.
 
We are extremely proud to accept this esteemed award and would like to thank everyone that made this happen. We appreciate and value every member of our team, and look forward to another year of growth and success.
 

 
We would also like to thank our guests for their continued loyalty throughout the years. We are excited for some big changes in the upcoming months. We can’t wait to elevate the experience we offer even further. Thank you!
 

What Does an Air Filter Do?

Underneath, you’ll find a large, black ductwork that is responsible for directing air from the grille into the engine. From there, the air enters a large cube and inside that cube you will find the air filter.

Once the air is inside, the air filter works to keep dust, pollen, sand, dirt, and debris out of the air that will eventually continue into the engine. Hey, it’s a hard job, but somebody has to do it.
 

Why is a Good Air Filter Important?

Dust and debris are terrible for your vehicle. When they start to build up in your engine, they can cause it to misfire, breakdown, or lead to potentially expensive repairs. In extreme cases, a build-up of debris can cause your engine to shut down altogether.
 

How often should I Change My Air Filter?

Toyota recommends that you inspect your air filter every six months or 8,000 kilometres. However, it also depends on the condition of the air filter. It’s always best to check your Vehicle’s Owner’s Manual or you can search your vehicle’s schedule online.
 

Factors That Speed Up Wear-And-Tear:

• Summer Weather
• Heavy Pollen
• Gravel Roads
• Hot Climates
• Heavy Pollution
• Dusty Worksites

What if I Don’t Replace My Air Filter?

When an air filter becomes clogged with particles and debris, it begins to reduce the amount of air that gets into the engine. This tells your engine to add more fuel; however, this can create a ton of problems.

The extra gasoline can create deposits on your sparkplugs or simply be pushed out into the atmosphere from your exhaust system. If you’ve ever seen someone blow off dark smoke from their exhaust, a dirty air filter may be to blame.

Reduced airflow can also make your car less powerful and sluggish. Eventually, your check engine light will come on, but at that point, your engine might already have become less efficient and your spark plugs may be compromised.

Good News Is…

Changing an air filter is a simple task for our highly-trained technicians, and replacing one is affordable. Even better? Every time you come in for your Toyota mandated service appointment if necessary our technicians will replace it every time. Taking care of your Toyota will ensure it runs properly for years to come.

Book Service Appointment

Yes, the rumours are true! We’re moving from our historic location on 102 Ave and 170 Street into Canada’s largest and most iconic retail and entertainment destination, West Edmonton Mall (WEM). That will make us the only full-service dealership in a shopping centre anywhere in Canada.

We’ve been proudly serving Edmonton since 1998. Over the last 20 years, we’ve grown rapidly, becoming the largest volume Toyota dealer in Western Canada.That means we’ve also outgrown our current space and need more room. Not just to support our hardworking staff but to accommodate the increase in sales and service volume. So we can better serve our valued guests.

We’ve been partnering with West Edmonton Mall since 2012, including sponsoring the Mayfield Toyota Ice Palace and hosting ongoing on-ice sale events hosted throughout the year. With the mall being just 1.6 km South of the dealership, it soon became clear it was the perfect fit.

“Our planned WEM site is approximately 317,000 total square feet. This state of the art facility will include a 117,000 square foot showroom, and a 200,000 square foot multi-level parking deck with detail centre.

Time is a limited commodity in today’s world and the scope of this build will allow our guests to accomplish so much more with just one convenient stop.

We have been proudly leading the market for the past 20 years, and we’re excited to pioneer this effort to revolutionize the customer experience in Edmonton.”

David Friesen (General Manager & Managing Partner Mayfield Toyota)

The New Location

Mayfield Toyota will bring a variety of services for all makes and models to WEM, including: Full detailing packages, quick and convenient express oil change services, complete mechanical services, over-the-counter parts purchases, tire sales/swaps and storage, windshields and more.

In our all-new state-of-the-art, fully interactive showroom, we will also give shoppers convenient access to one of the top manufacturers in the world, Toyota, and their unmatched lineup of vehicles.

It is our mission to offer shoppers unparalleled automotive conveniences, including quick-drop valets at various WEM entrances for all of our available services.

Construction is set to begin March 2020 and expected to be completed in the Spring of 2021.

For interview requests and media inquiries please contact Jacy Caruth at jcaruth@prestigeautogroup.com

Why buy Toyota Genuine Parts? The answer is simple.

We’re the experts.

We know your Toyota inside-and-out. We designed your vehicle and we know exactly what it needs to run at its most optimal for years to come. Plus, we guarantee our products AND our work. If your Toyota parts are purchased from and installed by us, your warranty covers both parts and labour!

All Makes and Models

Mayfield Toyota carries car parts for all makes and models, and if the parts you need are not in our inventory, we’ll order and have them here as soon as possible. Because we know how important it is to keep you on the road.

We carry parts for all Toyota models including the Corolla, Toyota RAV4, Highlander, Camry, Avalon, Prius, Toyota Sienna, 4Runner, Tacoma, Tundra and more. Bring your Toyota here and get the peace of mind that comes with knowing you’re in the right hands.

Coolants & Cleaners

Toyota coolants keep your engine and other components from overheating. Toyota cleaners clean your Toyota from the inside as it runs. Together, they keep your car running longer, healthier and more efficient for years to come. We carry every coolant or cleaner your Toyota might need, including antifreeze.

Antifreeze is one of the most important liquids in your engine when it comes to keeping your vehicle safe. Alberta winters can be cold and harsh. Antifreeze helps lower waters’ freezing point which keeps your engine from freezing or breaking down.

Ask An Expert

Batteries & Belts

Toyota Premium Batteries and Genuine Spark Plugs supply electric energy to your vehicle, while the Toyota Genuine Belt synchronizes the rotation of the camshaft and the crankshaft.

We all know batteries deteriorate over time. Knowing when to change them can be the tricky part. Let our certified technicians test your battery for you.

Shop Batteries

Brakes

Stopping in your vehicle is just as important as accelerating is. In fact, it might even save your life. Over the course of your vehicle’s lifespan, chances are you’ll have to replace your brake pads a few times. Toyota brake parts are backed by a Toyota warranty and are outfitted perfectly to your vehicle’s braking system.

We have a wide selection of brake pads and our highly knowledgeable parts experts can help you choose which pads are best for you. A good braking system equipped with the right parts can make all the difference when it’s time to hit the road. Ensure the safety of you and your passengers and come see the experts.

Book Service Appointment

Tires

Toyota has an extensive selection of tires from Canada’s best selling brands including BFGoodrich, Bridgestone, Continetal, Dunlop, Yokohama, Firestone, General Tire, Goodyear, Uniroyal, Pirelli and more. We sell all the Toyota tires, Toyota rims and Toyota wheels you need, and if we don’t have something in stock, we can have it ordered in immediately!

Be prepared this winter. Make your winter tires appointment today and let us get you outfitted for the roads before things get icy. Driving a truck? We also carry light truck tires for your Tundra, Tacoma, 4Runner and more. Get the best off-road traction and performance possible with Toyota all-weather tires.

Shop Tires

We’ve Got You Covered

Sure, you can order your parts from the discount place down the street. But they won’t be protected underneath your Toyota warranty. And when it comes time to install them? Their mechanics might not be properly trained around a Toyota engine.

Purchasing your parts with us guarantees the job is done properly and both parts and labour are covered under warranty. Our certified technicians and parts experts work together to make sure your vehicle gets the care it needs.

Keeping your Toyota running smoothly in Alberta requires routine maintenance. That means regular service appointments and care from mechanics that know your vehicle best. At Mayfield Toyota, we understand that life gets busy. Bringing your vehicle in takes time and costs money.

What may seem like a lot now might actually save you thousands of dollars down the road. And if you ever decide to trade your Toyota in for a newer model, you will get a far better return on your investment with a well-cared vehicle that has a long history of regular service appointments.

5 Reasons to Maintain Your Toyota Vehicle

#1 Keeps you safe. A well-maintained vehicle is a reliable one. With regular oil changes, filter replacements and routine servicing, you can feel confident your vehicle is up to the task. This is especially important during winter when an unexpected breakdown can leave on the side of the road in the cold.

#2 Keeps your trade-in value high. If you decide to trade into a newer model Toyota in a few years, your vehicle will be appraised at a higher value if it is well maintained. This is especially true if you keep an organized record of all your appointments.

#3 Saves you time. Unexpected breakdowns are almost always a result of neglected systems in your car failing. Breaking down on the side of the road can cost you hours of your day, calling a tow-truck, missing work, etc. With service appointments, you decide when to bring your vehicle in.

#4 Your car runs longer. Take care of your Toyota and your Toyota will take care of you. The Toyota brand is synonymous with reliability for a reason. When well-maintained, these engines were built to last decades.

#5 Saves you money. Changing your oil and air filter are relatively affordable. Having to replace entire systems in your engine because of neglect can cost thousands of dollars. While it might seem like a lot now, regular service appointments help you avoid those hefty bills down the road.

Servicing at Mayfield Toyota Just Makes Sense

Mayfield Toyota celebrates its 20th anniversary this year, and what a journey it’s been. Over the last two decades, we’ve watched proudly as Edmonton has grown into the thriving and diverse community it is today.

When owner Jim Jiwani first opened the doors back in 1998, we were on the outermost edge of the city; just a small Toyota dealership driven to be different. Edmonton is now home to over 900,000 people and what was once considered the outskirts on the west end, is now a bustling business centre in the heart of Alberta’s capital city.

As Edmonton has grown rapidly over the years, so too have we. Today, Mayfield Toyota houses a 7,500 square-foot showroom showcasing the entire new Toyota lineup. We’ve also expanded our state-of-the-art service centre to over 50 bays to accommodate our guests more efficiently.

Over the years Mayfield Toyota has also garnered a few honours we wear proudly.  Most recently, we were recognized as being Toyota Platinum Certified, a distinction only 3% of all Toyota dealerships currently have. That means we offer the highest level of customer service across both new and used sales, parts and service.

Driven to Be Different

As is the case with any industry, our team has seen a lot of change throughout our tenure. For some, careers have been born and blossomed here. For others, Mayfield has been a proud stepping stone along the way. Today, Mayfield Toyota has over 200 employees under our roof, all working hard to deliver a car-buying experience that is second-to-none.

And while some faces around the dealership have changed, there are a few that have been with us since the beginning, including General Manager David Friesen and Fixed Operations Manager Lester Paproski. General Sales Manager Frank Paonessa joined them 12 years ago and together, they’ve developed a management style and friendship that has helped Mayfield Toyota become what it is today; a place Albertans can rely on for trustworthy automotive sales and service.

Beyond all of this, it’s our customers who’ve have remained with us over the years that we attribute every last success to. We would not be where we are today, 20 years later, without the loyalty of our Mayfield Toyota family.

Thanks to everyone who has purchased a car with us over the years, came in for a service or just popped by to say hello. It is because of you that we are able to celebrate this milestone, in a city we are so proud to call home. We look forward to another 20 years of growth and success.

David Friesen

Your Favourite Memory at Mayfield: The memory of all the staff and customers throughout the years that I have had the pleasure of meeting.

Why You Love the Store/Team: I have worked with Lester and Jim for over 20 years.  I have worked with many others for over 10 years.  They aren’t just co-workers, they are like a fun dysfunctional family that make it fun to come to work every day.  I have been lucky enough to get to know many of them as much personally as professionally.  They are the real magic of what makes Mayfield Toyota great.

What You Love About the Toyota Brand: I have loved Toyota since the first time I saw an MR2.  It was always my dream car and Toyota has been my favorite brand ever since.

What Excites You About the Future: Knowing that Toyota is the world leader in delivering quality vehicles that excite consumers and that I have the best team to work alongside, how can I not be excited about the future.  There really are no limits to where we can grow to.

Frank Paonessa

Your Favorite Memory at Mayfield: My favorite memory is having my family participate in the fundraising events that we’ve been associated with. On Father’s Day, my entire family came down to help run the water station down at Laurier Park. Another event that I did with my daughter Kennedy was volunteering at the Mustard Seed around Christmas. It’s something that I’ll remember forever.

Why You Love the Store/Team: Working at Mayfield is really not like work. I’ve spent more time with Dave and Lester in the past 16 years than I have with my family so I guess they’ve become an extension of my family, brothers really. We’ve traveled together, shared a thousand meals, laughed countless time and have even shed some tears. There is no other place I’d rather work and certainly no other people I’d rather work with.

What You Love About the Toyota Brand: Over the course of my career in the auto business, I have been offered quite a few jobs but one of the factors that always come in to play is I don’t know if I could represent another brand. I believe in the quality, and I’m proud to put my name behind it. It’s a product I feel good about selling to my friends and family, that means something.

What Excites You About the Future: That’s really a two-part question. The future with the Toyota brand is so exciting. Toyota is certainly a world leader in terms of technology and will be pioneers in directing where the car industry goes next. Some pretty exciting things on the way.

Here at Mayfield, the future looks great as well. We are talking about a big renovation in the near future. We talk about getting bigger so we can handle all of our customer’s needs but also staying small enough to make it intimate. We want to make real connections with our guest and you can lose that in an oversized dealership. What excites me the most is really the people. We’ve surrounded ourselves with a great bunch of people who are all pulling together from all departments to make Mayfield a great place to buy and service your vehicle

Lester Paproski