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Snow has fallen in Edmonton, and that means one thing: it’s time to get your winter tires on.
Winter tires are one of the most impactful safety decisions you can make as an Alberta driver. On packed snow and ice, they can significantly reduce stopping distances compared to all-season tires — and that’s especially important in a city where temperatures regularly drop well below −15°C.
At West Edmonton Mall Toyota, our Tire Centre carries tires for every make and model and a price match promise that means you never have to choose between quality and value.
All-season tires are engineered for moderate conditions. Edmonton winters, however, push well past that threshold. From November through March, we regularly navigate black ice, blowing snow, and freezing rain — and these conditions require a tire built specifically for the cold.
Here’s how the four main tire types compare:
Once daytime temperatures consistently fall below 7°C, winter tires outperform all-seasons in braking, handling, and overall control. The rubber compound stays soft and flexible in the cold, and deeper tread blocks with fine siping create more edges to grip snow and ice.
Toyota Canada partners with Canada’s top tire brands to bring you quality tires at competitive prices. Whatever you drive, our Tire Centre has a winter tire that fits.

Brands available at WEM Toyota include:
We’re also proud to carry Gislaved tires — a Nordic brand built for severe winter conditions and a natural fit for Edmonton drivers who take winter seriously.
From swapping your tires to storing them between seasons, our Tire Centre takes care of the whole process.
Show us any Canadian competitor’s advertised tire price or quote within 30 days before or after your purchase, and West Edmonton Mall Toyota will beat it by 5%. You get the confidence of a certified Toyota dealership and a team that stands behind what they sell.
Read: How To Do Alberta Winter Tires On A Budget
Once your winter tires are on, your all-seasons need somewhere to go. Storing tires at home exposes them to temperature swings, UV light, and improper stacking… not to mention the inconvenience of finding somewhere to store them if you have limited space.
WEM Toyota offers convenient on-site seasonal tire storage so your tires stay protected and on hand for your next swap.

Changing your tires at home? Read: How to Change a Tire
Beyond the seasonal swap, our Toyota Certified Technicians can keep your tires performing at their best year-round.
During your next service appointment, we can:
Winter tire season fills up fast across Edmonton, so don’t wait for the first blizzard to make your appointment!
Browse our tire selection and book your appointment at our Tire Centre. Or come see us at 8882 170 St NW, Edmonton, inside West Edmonton Mall.