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It’s that time of year again where your neighborhood car dealership tells you it’s time to buy winter tires.


You’re thinking…


Yeah, yeah, yeah. I’ve heard this same song-and-dance before. “I’m fiiiiine. I’ve never had them before and I’ve been good.” Maybe that’s the case. But there are some things we want you to consider before you decide to skip winter tires this season.


Alberta Winters Are Brutal


Whether you live in Edmonton or Grande Prairie, St. Alberta or Lacombe, you know how cold it gets in Alberta during winter. In fact, in January and February, the coldest months of the year, temperatures can drop as low as -30 to -40°C.


All-season tires lose their effectiveness at 7°C which means if you live in Alberta, your tires aren’t working for a majority of the season. Meanwhile, winter tires start working their best the colder it gets.




Because winter tires are made from a softer rubber compounder than all-seasons, they actually become more flexible as the conditions change. They also contain silica which gives your rubber a better bite (or grip) on slippery ice.

Alberta winters are hard enough without having to worry about your tires. They get cold fast and stay cold longer than most Canadian provinces. Get yourself a tire that works best in those conditions.


Sure, all-season tires are great UNTIL it starts getting cold. But during an average winter in Alberta, it’s cold right off the hop. Which means the conditions call for winter tires.


But My Vehicle is All-Wheel-Drive


Yes, all-wheel-drive vehicles provide a number of benefits including improved traction, grip and handling in winter conditions. But it can only go so far when the road gets really scary.


Multiple driving tests have proven that stopping on slippery surfaces is almost entirely due to the extra grip and traction your winter tires provide.


So, while all-wheel-drive vehicles do make handling and cornering on slippery surfaces easier, it’s your tires that help you stop.


Winter Tires are Expensive


One of the biggest reasons our customers tell us they avoid buying winter tires is the cost. That’s when we tell them about Toyota Price Match. We match any competitors tire price and actually beat it by 5%.


Think of it like this. Like anything in life, winter tires are an investment. You can use them for years to come and if you decide to sell them with your vehicle in a few years, they can actually up the resale value of your car. Also, consider the cost of an insurance deductible, which is far more than the price of winter tires if you get in an accident.


Above all else, winter tires strongly increase the chances you and your passengers stay safe this winter. And there is simply no price on that.


Still Not Sure?


Mayfield Toyota carries a large selection of winter tires including top brands like Continental, Dunlop, Yokohama, BFGoodrich, Bridgestone and many more.



If you’ve never purchased winter tires before, we know you probably have a lot of questions. Which car tire brand is the best for my vehicle? When should I put my winter tires on? What are the differences between all-season and winter tires?


Our experienced parts team and tire experts can answer all of your questions and help you choose the right set of winter tires for your vehicle and budget. We’ve helped customers across Edmonton, St. Albert, Stony Plain, Sherwood Park, and Spruce Grove find winter tires for their car, truck or SUV.


Call 780 486 9014 or request your tires online today!

Categories: Parts